Work

In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-18731-6_11

Authors: Andreu van Hooft, Frank van Meurs, Danique Spierts

Institution: Radboud University Nijmegen

Language: English

Topic: Linguistic and Sociocultural Studies

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2625035315

FWCI: 1.423

Cites: 41

Cited by: 9

Related to: 10