Work

The effect of service quality and innovation on word of mouth marketing success

Year: 2017

Type: article

Study design: Observational Study

Source: Eurasian economic review :

DOI: 10.1007/s40821-017-0080-x

Authors: Seyyed Sajjad Mohtasham, Sedigheh Kobra Sarollahi, Delara Hamirazavi

Institutions: Payame Noor University, Islamic Azad University Rasht Branch

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2625569217

FWCI: 4.442

Cites: 36

Cited by: 40

Related to: 10