Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012
Year: 2017
Type: article
Study design: Observational Study
Abstract: Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comparative exploration of citizens’ changing orientations towards local, national and international news in two very different countries, Norway and the United States, between 1995 and 2012. Prior research suggests that more media choice correlates with a decrease in news consumption. Our analysis shows a pattern of increasing specialization in news orientation in both countries. We also find that the strongest Norwegian trend is one of specialization while the strongest trend in the United States is one of disconnection. Altogether, the results illustrate how local conditions shape the effects of global technological developments.
Source: Nordicom review/NORDICOM review
Authors: Eiri Elvestad, Lee Shaker
Institutions: University of South-Eastern Norway, Portland State University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2626052277