Work

Defining and Measuring Deception in Advertising: A Review and Evaluation

Year: 1980

Type: article

Abstract: This article reviews and evaluates the growing marketing literature on defining and measuring deception in advertising. It develops criteria for evaluating deception measurement techniques and applies them to methods which have been used in empirical studies. The issue of deception standards is also discussed.

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1980.10505292

Authors: Gary M. Armstrong, Metin N. Gurol, Frederick A. Russ

Language: English

Topic: Ethics in Business and Education

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W263998232

FWCI:

Cites: 28

Cited by: 11

Related to: 10