Work

Undergraduate perceptions of the knowledge, skills and competencies required of today’s practicing marketer

Year: 2017

Type: article

Study design: Observational Study

Source: Higher Education Skills and Work-based Learning

DOI: 10.1108/heswbl-12-2016-0084

Authors: Stephen Carter, Amy Chu-May Yeo

Institutions: Heriot-Watt University, Tunku Abdul Rahman University of Management and Technology

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2651689268

FWCI: 1.289

Cites: 46

Cited by: 15

Related to: 10