Work

Marketing farm animal welfare factsheet

Year: 2008
Type: book
Abstract: For a long time legislation has been the commonest way of protecting farm animal \nwelfare but more recently growing consumer demand both for quality food products \nand more ethical food production has meant that farm animal welfare is emerging as \nan area of potential added value for producers, retailers and other food chain actors. \nTo support chain actors in their efforts, Welfare Quality® has been investigating the \nimpact of these new consumer demands, and the current industry responses to them. \nResearch carried out by Welfare Quality® in Norway, Sweden, the Netherlands, the UK, \nFrance and Italy looked at how animal welfare is mobilised from farm to supermarket \nshelf as a means of both achieving increased product value and broader ethical branding.
Language: English
Open Access status: green
OpenAlex ID: W26750436
FWCI: 0.742
Cites:
Cited by: 3
Related to: 10