Work

Indonesian Fan Girls’ Perception towards Soft Masculinity as Represented By K-pop Male Idols

Year: 2017

Type: article

Abstract: This article aimed to examine how fan girls perceive this new form of masculinity represented by K-pop male idols (termed as soft masculinity). This research used a mixed method in collecting the data from a questionnaire distributed via e-mail and Line to twenty fan girls from various fandoms in April 2016. The result shows that the respondents are aware that in the entertainment business, gender identity can be modified and presented as a part of marketing strategy. In addition, they only see the soft masculinity delivered by K-pop male idols as a form of performance.

Source: Lingua Cultura

DOI: 10.21512/lc.v11i1.1514

Author: Paramita Ayuningtyas

Institution: Binus University

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: gold

Estimated APC paid: $131