Year: 2012
Type: conference-paper
Abstract: K orean W ave or H allyu is a phenomenon of K orean pop culture spread throughout the world including Southeast Asia countries.T he K orean W ave is car ried by drama and music in television, D V D, magazine, newspaper or internet.A ccording Cognitive T heory, media can affect audien observational learning.T he process are learning the behavior, observing the model and modeling via the media that facilitates the social diffusion of ideas, values and behaviors occurs.However, the behavior is not influenced by media only, they also have ability to consider and choose their own behavior.Consuming, look li ke behavior, learning the culture and getting closer to the stars are potential behaviors among Indonesian adolescents.However, there are limited literatures on impacts of K orean wave to dating/sexual behavior and drinking behavior among adolescents but we must also give concern on it and suggest for further research.Indonesia and Southeast Asia countries may realize the strength of drama and music to break the distance.T hose ways could introduce culture each other among ASE A N countries and using social learning mechanism to as well as deliver health messages.For instance healthy diet, reproductive health, alcoholism and plastic surgery effects, etc.
Authors: Kurnia Ramadhani, Kinanthi Estu Linadi
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2729802168