Work

The use of sampling methods in advertising research: a gap between theory and practice

Year: 2017

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2017.1348329

Authors: Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni, Sebastian Lehmann

Institutions: University of Newcastle Australia, Otto-von-Guericke-Universität Magdeburg, Alfaisal University

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2734665322

FWCI: 40.38

Cites: 81

Cited by: 369

Related to: 10