Work

Why Do Defaults Affect Behavior? Experimental Evidence from Afghanistan

Year: 2018
Type: article
Abstract: We report on an experiment examining why default options impact behavior. By randomly assigning employees to different varieties of a salary-linked savings account, we find that default enrollment increases participation by 40 percentage points—an effect equivalent to providing a 50 percent matching incentive. We then use a series of experimental interventions to differentiate between explanations for the default effect, which we conclude is driven largely by present-biased preferences and the cognitive cost of thinking through different savings scenarios. Default assignment also changes employees’ attitudes toward saving, and makes them more likely to actively decide to save after the study concludes. (JEL C93, D14, D91, O12)
Language: English
Open Access status: bronze
OpenAlex ID: W2734700351
FWCI: 8.298
Cites: 61
Cited by: 121
Related to: 10