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Framing public governance in Malaysia: Rhetorical appeals through accrual accounting

Year: 2017
Type: article
Abstract: HighlightsDisplay full sizeDisplay full sizeDisplay full size• The study focus is rhetorical appeals to logic, credibility and emotion in framing accrual accounting for good governance and anti-corruption.Fig. 1 Implementation Strategies.Fig. 2 Critical Success Factors.Fig. 3 Governance Framework.• We provide a case study of the adoption of accrual accounting in Malaysia employing the theoretical lens of Goffman frame analysis.• Accrual accounting can potentially improve governance and anti-corruption, but is not a panacea; other institutions also need to be strong.• The discourses around adoption of accrual accounting point to the potential of accounting for broader social outcomes.
Language: English
Subfield: Accounting
Open Access status: green
OpenAlex ID: W2735528828
FWCI: 6.204
Cites: 75
Cited by: 22
Related to: 10