Work

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0558-1

Authors: Kathleen Cleeren, Marnik G. Dekimpe, Harald J. van Heerde

Institutions: KU Leuven, Tilburg University, Massey University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2735532137

FWCI: 24.4

Cites: 106

Cited by: 204

Related to: 10