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Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality

Year: 2017
Type: article
Abstract: The emergence of multivariate analysis techniques transforms empirical validation of theoretical concepts in social science and business research. In this context, structural equation modelling (SEM) has emerged as a powerful tool to estimate conceptual models linking two or more latent constructs. This paper shows the suitability of the partial least squares (PLS) approach to SEM (PLS-SEM) in estimating a complex model drawing on the philosophy of verisimilitude and the methodology of soft modelling assumptions. The results confirm the utility of PLS-SEM as a promising tool to estimate a complex, hierarchical model in the domain of big data analytics quality.
Language: English
Open Access status: green
OpenAlex ID: W2735855334
FWCI: 13.01
Cites: 115
Cited by: 479
Related to: 10