Moderating effect of price perception on factors affecting attitude towards online shopping
Year: 2017
Type: article
Study design: Observational Study
Source: Journal of Marketing Analytics
Authors: Subhro Sarkar, Arpita Khare
Institution: Indian Institute of Management Rohtak
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2735929968