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A Means-End Analysis of the Motivations of Young Wine Consumers for the Elaboration of Communication Strategies

Year: 2012

Type: conference-paper

Source: Florence Research (University of Florence)

Authors: Leonardo Casini, Silvio Menghini, Nicola Marinelli, Sara Fabbrizzi

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2736338651

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