Work

Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements

Year: 2017

Type: article

Source: DECISION

DOI: 10.1007/s40622-017-0161-9

Authors: Apoorva Bharadwaj, Ritu Mehta

Institution: Indian Institute of Management Calcutta

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2736709731

FWCI: 1.147

Cites: 55

Cited by: 13

Related to: 10