Year: 2017
Type: article
Abstract: In retail location analysis, marketing research and spatial planning, the market areas of stores and/or locations are a frequent subject.Market area analyses consist of empirical observations and modeling via theoretical and/or econometric models such as the Huff Model or the Multiplicative Competitive Interaction Model.The authors' package MCI implements the steps of market area analysis into R with a focus on fitting the models and data preparation and processing.
Source: The R Journal
DOI: 10.32614/rj-2017-020
Author: Thomas Wieland
Institution: Karlsruhe Institute of Technology
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2738535739