Work

Balancing Internal and External Market Orientations

Year: 1999

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725799784870342

Author: Ian Lings

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2738570347

FWCI: 12.12

Cites: 50

Cited by: 109

Related to: 10