Work

Strategies for marketing to the rural customer in India: the 4 as model of rural marketing.

Year: 2017

Type: article

Source: Journal of Rural and Industrial Development

Author: Aditi Naidu

Institution: Jaipuria Institute of Management

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2741662716

FWCI: 1.184

Cites:

Cited by: 12

Related to: 10