Work

The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

Year: 2017

Type: article

Source: The Review of Socionetwork Strategies

DOI: 10.1007/s12626-017-0007-0

Authors: Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa

Institutions: The University of Osaka, Yokohama National University, Kwansei Gakuin University

Language: English

Topic: Computational and Text Analysis Methods

Subfield: General Social Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Awards: G1126563949, Multifaceted empirical study of market emergence and maturation processes, Development of Customer Behavior Prediction Model for Internet Advertisement Distribution

OpenAlex ID: W2742031973

FWCI: 2.752

Cites: 25

Cited by: 4

Related to: 10