Work

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Year: 2011

Type: article

Abstract: Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.

Source: Entrepreneurship Theory and Practice

DOI: 10.1111/j.1540-6520.2011.00444.x

Authors: Dhruv Grewal, Gopalkrishnan R. Iyer, Rajshekhar (Raj) G. Javalgi, Lori Radulovich

Institutions: Babson College, Florida Atlantic University, Cleveland State University, Baldwin Wallace University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2142426364

FWCI: 17.43

Cites: 120

Cited by: 85

Related to: 10