Rewards that undermine customer loyalty? A motivational approach to loyalty programs
Year: 2017
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21026
Authors: Kyongseok Kim, Sun Joo (Grace) Ahn
Institutions: Towson University, University of Georgia
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2744333552