Year: 2017
Type: conference-paper
Abstract: The current business world is experiencing significant changes in the way people communicate in the global intercultural environment. The presented paper summarizes the most common trends and attempts to find invariants of this communication so that it could possibly facilitate business communication in the global world leading to increased efficiency and thus profitability. The communication tools used in this communication have seen unprecedented changes which influence not only the means of communication but also its contents and pace at which the information is transferred. To understand these phenomena will help us to enhance the business communication but also to eliminate misunderstandings which can potentially create serious problems.
Source: SHS Web of Conferences
Author: Marcel Pikhart
Institution: University of Hradec Králové
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2747599667