Work

Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm

Year: 1999

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009847816740

Authors: Margaret Anne Emmelhainz, C. Bruce Kavan

Institution: University of North Florida

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W274870140

FWCI: 0.802

Cites: 20

Cited by: 18

Related to: 10