Work

Addressing Endogeneity in Marketing Models

Year: 2017

Type: book-chapter

Source: International series in quantitative marketing

DOI: 10.1007/978-3-319-53469-5_18

Authors: Dominik Papies, Peter Ebbes, Harald J. Van Heerde

Institutions: University of Tübingen, HEC Paris, Massey University

Language: English

Topic: Advanced Causal Inference Techniques

Subfield: Statistics and Probability

Field: Mathematics

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2751671595

FWCI: 63.18

Cites: 71

Cited by: 365

Related to: 10