Work

Emotional Branding as a Strategy in Promoting Customer Loyalty

Year: 2017

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-2921-7.ch013

Authors: Chandra Sekhar Patro, Madhu Kishore Raghunath Kamakula

Institutions: Gayatri Vidya Parishad College of Engineering for Women, National Institute of Technology Warangal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2755918878

FWCI:

Cites: 91

Cited by: 6

Related to: 10