This work has been retracted.
RETRACTED: The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
Year: 2017
Type: article
Source: Journal of Interactive Marketing
Authors: Kyongseok Kim, Sun Joo (Grace) Ahn
Institutions: Towson University, University of Georgia
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2758088674