Year: 2017
Type: dissertation
Abstract: Recent technological advancements, such as smartphones and mobile internet, are\nchanging the consumer behaviour. One of such changes is the emergence of micro-moments\nconcept: the moments of high intent and engagement on mobile device that happen rapidly.\nThis study investigates whether the micro-moments context moderates the effect of information\nquality on customer satisfaction, as the measure of information system success. Results of\nquasi-experiment show that relevancy, amount of data and ease of understanding are still\nimportant to achieve customer satisfaction in traditional context. Yet, lack of significant\nfindings in micro-moments situation leads to a conclusion that information systems success\ntheory needs adjustment based on individual user characteristics, as well as individual contexts.\nBased on the results, conceptual, methodological and managerial implications are provided.
Source: BIBSYS Brage (BIBSYS (Norway))
Authors: Marina Snegirjova, Fanni Tuomisto
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2759337985