PROMISING THE DREAM: Changing destination image of London through the effect of website place
Year: 2017
Type: article
Study design: Observational Study
Abstract: Drawing on theories of place identity and social identity, this study aims to fill a gap in place identity studies regarding the effect of a place website on the destination image of customers/visitors/tourists. The research addresses three questions: (1) what are the main impacts of tourists' attitude on place identity and the place website, (2) what are the factors that influence destination image, and (3) what are the main impacts of a favorable destination image? The favorability of a destination image is reflected by the extent to which visitors positively regard that place website. Results reveal the importance of the destination image in enhancing the intention to revisit and recommend. Also, visitors' satisfaction impacts on their intention to revisit and recommend the place. Significant implications for place managers and researchers are highlighted.
Source: Journal of Business Research
Institution: Middlesex University London
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $4,440
OpenAlex ID: W2762396828