Work

A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification

Year: 2017

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2017.1345597

Authors: Michael L. Mallin, Bashar S. Gammoh, Ellen Bolman Pullins, Catherine M. Johnson

Institution: University of Toledo

Language: English

Topic: Employee Performance and Motivation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2764069742

FWCI: 5.923

Cites: 78

Cited by: 36

Related to: 10