Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
Year: 2017
Type: article
Study design: Observational Study
Source: Industrial Marketing Management
Authors: Bruno Lussier, Zachary R. Hall
Institutions: HEC Montréal, Texas Christian University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2765590885
