Work

Exploring the key drivers behind the adoption of mobile banking services

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-017-0023-5

Authors: Tahir M. Nisar, Guru Prabhakar

Institutions: University of Southampton, University of the West of England

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2767417377

FWCI:

Cites: 48

Cited by: 11

Related to: 10