Work

Firm reputation, advertising investment, and price premium: The role of collective brand membership in high‐quality wines

Year: 2017

Type: article

Source: Agribusiness

DOI: 10.1002/agr.21526

Authors: Ricardo Sellers‐Rubio, Francisco Mas‐Ruiz, Franco Sancho‐Esper

Institution: University of Alicante

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2767557451

FWCI: 2.206

Cites: 34

Cited by: 16

Related to: 10