Successful Factors of Implementation Electronic Customer Relationship Management (e-CRM) on E-commerce Company
Year: 2017
Type: article
Abstract: Advancement IT encourage a change of human behaviour in the shopping, especially in the online store/e-commerce. The objective of this study is to determine the successful indicators of e-CRM implementation in the e-commerce company. This study uses the descriptive method with Library Research approach by looking at the results of some previous journal and using three indicators: customer complaint, customer loyalty and implementation control management e-CRM. The result is every indicator can be a benchmark for successful e-CRM implementation in the e-commerce. But, there is no relevant journal that combines the three indicators by doing a thorough investigation. This study only summarizes the results of any previous journals which discuss indicators that affected to e-CRM implementation.
Author: Trinh Le Tan
Institution: Duy Tan University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2767795233