Work

Value synergy and value asymmetry in relationship marketing programs

Year: 2017

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2017.10.011

Authors: Ngoc Luu, Liem Viet Ngo, Jack Cadeaux

Institutions: University of Sussex, UNSW Sydney

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W2769196317

FWCI: 4.936

Cites: 88

Cited by: 20

Related to: 10