The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information
Year: 2017
Type: article
Abstract: Relevance to Marketing Educators, Researchers and Practitioners:Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI).Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important.
Authors: Joseph D. Cangelosi, David W. Kim, Ken Griffin, Edward Ranelli
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2769380354