Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan
Year: 2017
Type: article
Authors: Sarfraz Ashraf, Rashid Ilyas, Majid Imtiaz, Hafiz Muhammad Tahir
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2770929059
