Applying Ansoff’s growth strategy matrix to consumer segments and typologies in spiritual tourism
Year: 2008
Type: conference-paper
Source: Acquire (CQUniversity)
Authors: Farooq Haq, Ho Yin Wong, John Jackson
Institution: Central Queensland University
Language: English
Topic: Religious Tourism and Spaces
Subfield: Geography, Planning and Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2773323262