Work

The roles of business partners in corporate brand image co-creation

Year: 2017

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2016-1089

Authors: Minna Törmälä, Saila Saraniemi

Institution: University of Oulu

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2773870974

FWCI: 7.606

Cites: 64

Cited by: 49

Related to: 10