Year: 2017
Type: article
Abstract: Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us, the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand.Our analysis is focused on ordering the different kinds of narration in this special category of on-line videos and we discover that they work about the three fundamental parameters of the Visual Identity Model.
Author: Simonetta Buffo
Institutions: Università Cattolica del Sacro Cuore, Istituto Marangoni
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2774316801