Work

Male and female communication, leadership styles and the position of women in public relations

Year: 2017

Type: article

Abstract: This article discusses results of the largest European survey among communication and public relations (PR) practitioners regarding the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles and traditional views on differences between men and women in PR. The results suggest differences in communication styles among male and female practitioners, where women prefer non-personal communication methods while men prefer more personal forms of communication. The results thus go directly against data showing that women prefer intimacy and building relationships and against the frequently stated arguments for differentiated approaches to communication styles.

Source: Interactions Studies in Communication & Culture

DOI: 10.1386/iscc.8.2-3.231_1

Authors: Ralph Tench, Martina Topić, Angeles Moreno

Institutions: Leeds Beckett University, Universidad Rey Juan Carlos

Language: English

Topic: Gender Diversity and Inequality

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: bronze

OpenAlex ID: W2774861672