Year: 2017
Type: article
Abstract: Since 2014, an increasing number of celebrities has manifested itself publicly as feminist, a phenomenon that has coincided in time with the emergence of a new space for the discussion about women issues in traditional media and social media netwotks. Taking as paradigmatic the case of Beyoncé, this text explores the intersection between mainstream culture, mass media and feminism, contextualized in the logics of advanced capitalism, neo-liberalism and its patriarchal rearmament and the celebritization of the media space in which they coincide. Its objective will be to expose, through the academic and media reactions to Beyonce’s feminism, the strengths and weaknesses of the so-called postfeminism, and to propose that its utility as a subversive tool could be considered not in relation to the public that receives and reworks it, but in terms of its ability to mobilize and produce mutations in both journalistic and academic practice.
Source: Investigaciones Feministas
DOI: 10.5209/infe.54975
Author: Lola Fernández Hernández
Institution: Universidad de Oviedo
Language: Spanish
Topic: Gender, Feminism, and Media
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W2775901689