Effects of Exchange Benefits, Security Concerns and Situational Privacy Concerns on Mobile Commerce Adoption
Year: 2015
Type: article
Study design: Observational Study
Abstract: Few empirical studies have examined both privacy and security concerns in the context of mobile commerce (m-commerce) while accounting for the effects of situational privacy concerns specific to the context of m-commerce. This research fills this gap in research by exploring users’ exchange perceptions specific to the context of m-commerce in China and by examining the inhibitors and drives of m-commerce adoption in China from the perspectives of social exchange. Particularly, this research develops an integrated research model in which users’ perceptions on value added of and usefulness of m-commerce, and users’ privacy concerns and security concerns of m- commerce are examined. The research model is empirically tested by using the survey data collected in a large city in China. Our findings confirmed the conceptualization of the research model and indicated that users’ perceived exchange benefits are the drivers of m-commerce use. Users’ security concerns hinder their intention to conduct m-commerce. Surprisingly, users’ privacy concerns seem not to have a significant impact on users’ favorable attitude toward m- commerce, but situational privacy concerns including location tracking and personalized use of user information significantly impact users’ general privacy concerns.
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2778739136