Work

Brand Personality Usage in Crisis Communication in Facebook

Year: 2017

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2017.1408526

Authors: Jiyoon (Karen) Han, Yoon Hi Sung, Dong Hoo Kim

Institutions: Ball State University, The University of Texas at El Paso, University of North Carolina at Chapel Hill

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2779548017

FWCI: 2.545

Cites: 49

Cited by: 12

Related to: 10