Memes: The Interaction Between Imagery and Subculture: An Analysis of Situation, Race, and Gender on the Pi Kappa Delta Social Media App
Year: 2017
Type: article
Abstract: Collegiate speech and debate participants are committed to performance excellence and organizational unity. Pi Kappa Delta, a central organization for this subculture, annually hosts a national competition, during which competitors can create and post memes via the tournament phone app. While it is well-known that memes are a function of participatory culture, no analysis has yet examined memes exclusively consumed by the same subculture which created them. In this study, we examine the implicit messaging of this memetic imagery, and by doing so, gain insight into both the collegiate forensics subculture, and the function of memes in a small group.
Authors: Veronica Louise. Scott, Timothy J. Bill
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2780740439