Work

An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China

Year: 2018

Type: conference-paper

Abstract: This article points out that the promotion and popularization of "Internet +" and mobile terminals make rural e-commerce a new way of agricultural development in China.At the same time, the state is constantly introducing new policies from the reform level and financial level to give rural e-commerce strong support.Under this background, this paper makes some analysis and discussion on the development of rural e-commerce, using the methods of literature analysis and empirical analysis, and puts forward some reasonable suggestions on the development of rural e-commerce in the future.

Source: International Conference on Humanities Science and Society Development (ICHSSD)

DOI: 10.2991/ichssd-17.2018.59

Author: Nannan Zhang

Institution: Beijing Jiaotong University

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: hybrid

OpenAlex ID: W2782907997