Work

Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Year: 2018

Type: article

Source: International Journal of Market Research

DOI: 10.1177/1470785317750817

Authors: Christopher Pich, Guja Armannsdottir, Louise Spry

Institution: Nottingham Trent University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2783212614

FWCI: 3.338

Cites: 83

Cited by: 25

Related to: 10