Work

Impact of value-adding services on quality, loyalty and brand equity in the brewing industry

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Quality and Service Sciences

DOI: 10.1108/ijqss-10-2016-0071

Authors: Jari Juga, Jouni Juntunen, Mikko Paananen

Institutions: University of Oulu, OP Financial Group (Finland)

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2784601152

FWCI: 3.723

Cites: 55

Cited by: 25

Related to: 10