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The Contact And Cohesion Theory: A Conceptual Framework Based On The Eastern Context Of Communication

Year: 2017
Type: article
Abstract: Communication is among the main elements and requirements of modern life for all human beings. Communication competence and communication theories help and guide individuals to conduct proper communication and assess the process of interactions among different people. So far, almost all communication theories are developed based on the Western social, cultural and communicative norms, which may not cover works on communications among people in \nthe Eastern parts of the world. This study reviewed and assessed 100 available works on interpersonal communication and intercultural \ncommunication from different perspectives. This study also assessed the results of four different original studies on interpersonal communication and intercultural among universities from different social and cultural backgrounds. Through the review of previous works which were available in the literature that mostly belonged the Western \nparts of the worl \nd \n, \nand thorough the evaluation of the results from the original studies \nwhich were conducted in an Asian country, some differences were found based on the \nmain elements and steps of communication \n. Through the comparison of the results from \nthe reviewed wo \nrks and from the original studies, this study suggests a new theoretical \nframework of direct communication among individuals from different backgrounds under \nthe Eastern context of communication. This study suggest the contact initiation, \nnegotiation, cogn \nition, and cohesion as four of the main steps for conducting successful \ninteractions among people from different backgrounds based on the Eastern \ncommunication norms \nand social perspectives \n.
Language: English
Subfield: Communication
Open Access status: green
OpenAlex ID: W2786544584
FWCI:
Cites: 34
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Related to: 10