Work

Marketing analytics: Methods, practice, implementation, and links to other fields

Year: 2018

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2018.11.002

Authors: Stephen L. France, Sanjoy Ghose

Institutions: Mississippi State University, University of Wisconsin–Milwaukee

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2787585543

FWCI: 14.63

Cites: 306

Cited by: 107

Related to: 10